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Search Engine Marketing

Google LogoSearch Engine Marketing & Optimization is a set of methods designed to improve the volume and quality of traffic to a web site from search engines.

Our goal is to improve the volume and quality of traffic to a web site from search engines.


Custom Advertising Programs
can improve your chances of gaining customers and closing sales from online marketing. We offer Google, Yahoo and MSN pay per click consulting services.

SEO - Search Engine Optimizers
We carry out search engine optimization projects on the behalf of our clients. We offer SEO services as a stand alone service or in conjunction with a broader marketing campaign. Effective SEO requires changes to the HTML of your website and may be incorporated with your current site development and design efforts.

Getting Indexed
Search engines use crawlers to find pages for their search results. Search engines may look at different factors when crawling a site. Not every page is indexed by the search engines which may be due to structure and or architecture of the site.

Click here for more information about Web Statistics & Analysis


Search Engine Facts:

  1. 91% of internet users find products and services using search engines.
  2. 3 out of 4 "click-troughs" from search engines come from the Organic Search (free results) rather than from Pay Per Click on the same results pages.
  3. Poor ranking in the organic search results means that your web site is failing to reach a large number of potential customers.
Top 10 pay per click search engines
  1. Google AdWords
  2. Yahoo! Search Marketing
  3. ABC Search
  4. SearchFeed
  5. 7Search
  6. MIVA
  7. Enhance Interactive
  8. Findology
  9. Microsoft adCenter
  10. Ask.com

Scam Warning LogoBeware of unethical search engine marketing companies!
According to the web masters at Google, no one can promise #1 search ranking on Google. Anyplace that guarantees you thousands of hits, numerous customers, or anything of that nature is likely a scam.



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Improving Web Traffic

Great, now your online and your web site is beautiful.Build it and they will come? Maybe...probably...hopefully. Stop hoping and start taking advantage of this exciting time of explosive internet growth.

Marketing your website is a great way to build traffic and relationships. There is a wide array of tools and techniques available to you right now, that may improve your web sites traffic by leaps and bounds.

Here are a few ways people might hear about your website?
  • Word of mouth
  • Business Cards
  • Pay per Click Marketing
  • Organic Marketing
  • Blogging
  • Web Site Videos
  • Web Site Links
  • Web Search
  • Seminars
  • Trade Shows
Some of these techniques are pretty straight forward, but others may be new or confusing to you. Lets review some of the methods you may not be aware of.

Pay Per Click Marketing
This is a method where you actually pay to be associated with a search keyword. Ex. If you have a roofing company and would like to target more business in your area, you would fund an online advertising account and pay each time someone clicks on your search listing.

Organic Marketing
This method relates directly to your website's content and construction. It may take a bit longer to develop a website that lends itself to organic or natural search listings. We often suggest a combination of organic and pay per click campaigns.

Blogging

A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in chronological order with the most recent additions featured most prominently.’

Web Site Videos
Putting videos on your website is a great way to draw an audience. I know, those crazy funny internet videos come to mind, however droves of business people are getting some incredible results by posting videos. It's pretty easy to do, and just about anyone with a video camera and basic skills can shoot and upload their own videos.

Google Video

You Tube

We can provide consulting, planning, production and execution of all of these marketing techniques. Please email us to get started today!

Alldigitalnet
Las Vegas Web Marketing

15.12.2008. 03:36